You prefer shops physically or online shopping?

HI! Alice is here again! The whole world is now working hard to become a develop and modern country. Why would a company with a physical appear in market but they still create their own apps to allow people to download it in their phone? This is because technology is one of the important daily use in our life and it really helps us a lot. Therefore, to closer the distance between the company and public they use this tactic to hit their target costumers. I would take Hennes & Mauritz AB (H&M) as my example.

People nowadays would prefer online shopping to purchase their products because this is very easy and convenient. H&M has created an apps to allow the customer to do online shopping for their brand, this strategy can enhance people to go for their brand as well. H&M phone apps has very good planning for their customer. 

The first thing would appear when you first enter the apps is to select your country, they want to specify the customer is from which country so they can get prepared. For example, they have to change the money rate to Ringgit Malaysia (RM) so customer don't need to convert the money rate by themselves. After that, they have categorized their product so that the customer can easily find the product that they are interested in.

H&M is a multinational retail-clothing company which their clothes are suitable for everyone such as children, teenagers and adult (men and women). Family and working adults would like this kind of service. Working adults have spent their time for their works, they would not have leisure time to go for shopping thus they would online shopping when they have break time during their working time.

You can put your interested products into wish list when you don't want to purchase it immediately, and they would update up when the products in your wish list is having sales and promotion. Besides purchasing product, you can also give your feedback to them and ask question if you have any. 

H&M would view the rate of the app has been downloaded to know their apps is being popular or going downwards. By receiving the feedback from customer, they would improve themselves from their mistake. 

In my opinion, I love H&M products as well, I will always log in their app to update myself about their new and latest product. I prefer to stay at home and by few finger clicking I can purchase my clothes online. Afterwards, I just have wait for my clothes to arrive to my house, that's how simple is the H&M app works.

Thanks for spending your precious time to read my blog =)

Going Viral... What's factor of a video that goes viral and speed as virus spreading?

Hi! It's me, Alice! We always wonder why those youtuber video can become so popular and famous? However, when we uploaded our video on YouTube it will never more than 500 views. Actually there's some reason or factors that make their video goes VIRAL! So today's topic is what's the factors of a viral video. The video that I have chosen for my example is "Killer Clown 3 - The uncle! scare parnk". This video has 48,432,072 views and 243k likes on YouTube in the past nine months.

Factors of "Killer Clown 3 - The uncle! Scare Parnk" goes VIRAL.
Authenticity

Authenticity means that it is a sense of realness which is not planned out at the moment. This video is set up for shooting down the respondent reaction when they saw a clown killer is killed someone and chase after them. Besides it is happening in real life and didn't plan with the respondent as well. This video is all the respondents first reaction. Therefore, audiences like to watch this kind of video to watch their reaction when they face this out of the sudden.

Surprising

Video with surprising element would impress audience very much. This is because when the surprising come out in a sudden and they get shocked at the moment they will remember it forever. In additional, this video has many different type of set up which the clown killer will do something really out our expectation. For example, it really surprise me when the clown killer suddenly hit the head of the body on the floor and the blood erupted  and he start chasing them at the back.

Musical

A video with music would make it very more interesting compare to just a normal video without any editing music. This video added many sound effects which make the video even more scary. Other than that, the sound effects that they added in is very suit the scene as well. The sounds effect can make the respondent and audience  really feel the fear towards the clown killer.

Impressive
This video become very famous is because it give people very deep impression not only audience but also the respondent. We watched many movies with clown killer inside and how cruel they are when they kill people in the movie. We will never expect that we one day will meet them in real life. When we do meet them they first reaction is run away from him to get rid of being killed. In additional, we will never forget about this forever and it will sometime exist in our mind.


Timely
Timing is very important. Why I say so is because if you make a video that is something current and being discussed or match with the festival or event at the moment can lend a video relevance and also can make it  more impressive and popular. This video is made before but published during Hallowen festival which is everyone put on their scary custume and having fun with their friends. However, they never expect someone will do a prank like how the video did.

So these are all the factors that it will make this video goes viral at the moment. I hope you guys enjoy reading it. If you want to make your video goes viral you can take it as a reference. Thanks and stay tuned for my next blog post =)

If you want to watch the video you can view the link below
http://youtu.be/WHZPEkZCqwA
PS: Do not watch if you are afraid of clown!

The new roles of new media communication. Which is your field?

I've learn something new today in my class so I decided to share with you all. Everyone has their role to work on it to ensure everything perform perfectly. Therefore, today's topic is about public relation professional, social media and webmaster, their roles and relationships.


The new roles of new media communication.
Public Relation Professional
Public Relation Professional (PRP) is a medium use as build and maintain mutually beneficial relationships between organizations and their public. In another hand, PRP also work as communication executive. This role requires executing strategies with the communication tactics of news releases, employee newsletters, position papers, media placements, Web site content, speeches, blogs, and social media messaging. They do planning for events, press conferences, crisis managements. Other than that, they also responsible to give feedback and respond to public as well as the media.

Webmaster
Webmaster is playing a role of communication technician. They responsible for planning, organizing, updating and maintaining the website and social media presence across Facebook, Linked-In, Instagram, Twitter and so on. Their  roles are including targeting specific audiences, increasing brand awareness, raising interest and attracting mission-centric students and donors to the institution through online media.They aim to make websites a valuable resource for both site owners and visitors by ensuring that the content is up to date and easy for visitors to find and navigate. Webmasters require technical skills to keep the site operating correctly and business knowledge to ensure the site meets the needs of owners and visitors.

Social media
Social media is a medium that allow people to create, share or exchange information, ideas, and pictures or videos in a virtual communities and networks.Websites and applications dedicated to forums, micro-blogging, social networking , social bookmarking, social cu-ration, and wikis are among the different types of social media. It is also a tool for business purposes, they use social media to reach their target audience by delivering their message to them and social media allow public to give feedback directly.

Relationships between them
So, how do these three parties work together? PRP is playing the role of planner, they will do the planning part for their company. What's the do and don't to tell the media, what to tell on social media, what message do their company wants the audience to receive? They will do all this planning in order to maximize an organization’s positive use of social media to build its image. Managing a Twitter feed, a Facebook page and a YouTube channel are all vital ways to connect with possible new customers or stakeholders. Monitoring public comment about the organization on the Internet can also give PR professionals early warning of any emerging trends or problems. All these function is through social media, social media work as a connection between company and the public.

Social media as a communication tools to the public, it contains the content of what's the public wants to see or what's the PRP wants them to see. Social media has break through the geographical limitation, this is because social media reach public globally. For example, James posted an news release on his company official website and his friend from another country can read it and also give comment on it. This is really helpful towards the company who plan to reach target audience other than local one.

For webmaster, he is in-charge of technical part. His job is to  ensure the website performs correctly and presents information in the correct format to the maximum number of users.  He test site performance on the increasing number of mobile devices that provide Internet access, including smartphones and tablet computers. To maintain site performance, webmasters check and fix broken links or content that does not appear correctly. When PRP posted relevant article on social media which is their company official website, webmaster has to make sure that the article can upload correctly to the website and the public can easily access to it and read it.

Hope you guys have learnt something today. Thanks for reading. Have a nice day =)

Changed. What's make them change? How media was changed the field of mass communication?

Alice is here again. Today I feel like sharing some knowledge with you all which is about new media. We all have connection with new media daily, can says that we can't live without new media. We needs them to connect with the world, like now. New media allow me to write a blog as well as allowing you to read my blog. We can say that it has a very great impacts to us as well as the society.

Mass Communication

Mass communication is a study of how individual (company, public relation practitioner, media) deliver message through mass media to a large amount of people at the same time. People usually use it in newspaper, magazine, book publishing as well as broadcasting which is using for disseminating information, news and advertising. It is focusing on how’s the content of mass communication can persuades or otherwise affects the opinion, behavior, attitude, mindset of the people.

New Media

New media is a transformer from the traditional media which is all related to the internet and the interplay between technology, images and sound such as online commercial, online newspaper, online radio, blogs and so on. It is now used by every field to have more impact on mass communication. With the help of new media, everything can be done is short period and it save cost as well. For example, John has creator a group in Skype (an apps for video calling) so that he and his family can meet and chat through Skype even though they are far from each other. Besides that, new media has a great impact on society and people as well.

Introduction to how new media has changed the field of mass communication

Advertising

Advertising is a publication which include information and details of a product. It aims to create awareness of people to the particular product. It usually publish on highway road board, building, bus stop station and so on. When new media exist, a lot of companies have chosen online advertising to replace the tradition method. Online advertising such as advertisement on Facebook, it always grabs our attention and we can access to the website as easy as just click it by our finger. This is way more effective and efficiency to reach their target audience and deliver the message of the product as well.

Public Relation

Public relations (PR) has to manage communication between an organization and its key publics to build, manage and sustain its positive image. Those day, PR has to send their newsletter or mews release to the journalism by letter sending. It takes time and money, and PR has to make sure every document that they send have to be timeliness. Development of new media has solved all this problem, PR can send their document to journalism through e-mail and journalism can receive it within few minutes. Moreover, PR can publish news release on their company official website to announce something such as new product has launched, press conference will be hold soon and so on.

Newspaper

A newspaper is a publication with containing news, information and advertising. It usually printed on low-cost paper and published daily or weekly. We earn money from selling it to public. However, recent developments on Internet has changed this tradition, it swift from traditional printed newspaper to online newspaper. Newspaper industry has their own website on Internet and they will share their news on it as well this can save the cost of printing and also can save the time which public can get update all the time.

AlicELeE. A little intro about ME

    Hi, my name is Lee May Chi but you can call me Alice. When people heard my name they will probably call me Alice in the wonderland. Actually i didn't mind about how their great me as long as they remember me. I am 20 years old, studying Bachelor of Public Relation (Honour) in Tunku Abdul Rahman University College (TAR UC). I am living with my family in Ampang, Selangor. I very appreciate that I can live with my parents and sibling because my classmates have shared their feeling with me about how they survive when they first come to the a place that total strange to them. 

    I love singing, i have joined TAR UC choir society as a Soprano for 2 years. I have participating many performances and international competitions such as TAR UC Alumni Dinner (2014 & 2015), Trust Fund Ceremony 2014, TAR UC Choir Choral Exchange 2, Voices of Asia 2014 and so on. Besides that, I have joined many society before as well since primary school. For example, Takweondo, Martial art, Wudo, swimming society and so on. I love sport but due to assignment and competition, I do not have extra time to do any sport activity. 

    When I was young I do not understand why would people change after they grow up? People created society but nowadays seems like society make people change their mind set, thinking, behavior and personality. In additional, society also changed their perspective towards their own cultural, belief, traditional and so on. In public relation studies, I have learnt many things such as create relationship between one party with another party, maintain reputation for the party that we represented. However, I have learnt thing other than stated in the text book which is how to prevent influence by society.

View my LinkedIn HERE: https://my.linkedin.com/pub/alice-lee/b9/700/67