The new roles of new media communication.
Public Relation Professional
Public Relation Professional (PRP) is a medium use as build and maintain mutually beneficial relationships between organizations and their public. In another hand, PRP also work as communication executive. This role requires executing strategies with the communication tactics of news releases, employee newsletters, position papers, media placements, Web site content, speeches, blogs, and social media messaging. They do planning for events, press conferences, crisis managements. Other than that, they also responsible to give feedback and respond to public as well as the media.
Webmaster
Webmaster is playing a role of communication technician. They responsible for planning, organizing, updating and maintaining the website and social media presence across Facebook, Linked-In, Instagram, Twitter and so on. Their roles are including targeting specific audiences, increasing brand awareness, raising interest and attracting mission-centric students and donors to the institution through online media.They aim to make websites a valuable resource for both site owners and visitors by ensuring that the content is up to date and easy for visitors to find and navigate. Webmasters require technical skills to keep the site operating correctly and business knowledge to ensure the site meets the needs of owners and visitors.
Social media
Social media is a medium that allow people to create, share or exchange information, ideas, and pictures or videos in a virtual communities and networks.Websites and applications dedicated to forums, micro-blogging, social networking , social bookmarking, social cu-ration, and wikis are among the different types of social media. It is also a tool for business purposes, they use social media to reach their target audience by delivering their message to them and social media allow public to give feedback directly.
Relationships between them
So, how do these three parties work together? PRP is playing the role of planner, they will do the planning part for their company. What's the do and don't to tell the media, what to tell on social media, what message do their company wants the audience to receive? They will do all this planning in order to maximize an organization’s positive use of social media to build its image. Managing a Twitter feed, a Facebook page and a YouTube channel are all vital ways to connect with possible new customers or stakeholders. Monitoring public comment about the organization on the Internet can also give PR professionals early warning of any emerging trends or problems. All these function is through social media, social media work as a connection between company and the public.
Social media as a communication tools to the public, it contains the content of what's the public wants to see or what's the PRP wants them to see. Social media has break through the geographical limitation, this is because social media reach public globally. For example, James posted an news release on his company official website and his friend from another country can read it and also give comment on it. This is really helpful towards the company who plan to reach target audience other than local one.
For webmaster, he is in-charge of technical part. His job is to ensure the website performs correctly and presents information in the correct format to the maximum number of users. He test site performance on the increasing number of mobile devices that provide Internet access, including smartphones and tablet computers. To maintain site performance, webmasters check and fix broken links or content that does not appear correctly. When PRP posted relevant article on social media which is their company official website, webmaster has to make sure that the article can upload correctly to the website and the public can easily access to it and read it.
Hope you guys have learnt something today. Thanks for reading. Have a nice day =)
