A new media plan is for the purpose of exploring to a new media platform to reach more target audiences. How should we start to plan it and what kind of steps and elements that we have to involve in it? Let me, AlicELeE share you some personal tips and guideline on this.
1st step Targeting
At the beginning of the plan, you have to do research and know who is your target audiences? Who you want to be targeted in this new media platform as well as what is their interested topic recently.
2nd step Knowing your objective
Others than that, you should clearly know what message you want to bring out through this new media plan and what is the purpose of having it or what do you want your social media efforts to accomplish.
3rd step Understanding the audience
You should use the same social media network as your target audience. Which social media is their most favourable choice, it might be Facebook, Instagram, Pinterest or Twitter. To be a successful plan for new media, we have to create the awareness, engagement and brand ambassadors where your target audience is.
5th step Control
Besides that, we should have a social media marketing playbook which included audience profile, event concepts, promotional events, content themes and most importantly is the plan for crisis management. You have to make sure to tailor strategies that are unique to each of your social media channels. Lastly, you have to reanalyse your new media plan on a regular basis. For example, if there’s something in your plan is not working, you have to switch it up or do testing to determine what the better responds from target audience is.
Thanks for spending your precious time reading on my blog post, hope this little tips could help you in future. Stay turned for more of my blog post! Have a good day =)
1st step Targeting
At the beginning of the plan, you have to do research and know who is your target audiences? Who you want to be targeted in this new media platform as well as what is their interested topic recently.
2nd step Knowing your objective
Others than that, you should clearly know what message you want to bring out through this new media plan and what is the purpose of having it or what do you want your social media efforts to accomplish.
You should use the same social media network as your target audience. Which social media is their most favourable choice, it might be Facebook, Instagram, Pinterest or Twitter. To be a successful plan for new media, we have to create the awareness, engagement and brand ambassadors where your target audience is.
4th step Determination of content
The 4th step is you have to determine your content which is developing a content marketing calendar for the use of allocate the date and time to post different thing about your company in different social media. Moreover, the content of your post has to be relevant to the topics and events that has newsworthiness. Once there are breaking news comes out which are related to your company, you could give your own opinion or idea about this news therefore you can become a part of the conversation.
The 4th step is you have to determine your content which is developing a content marketing calendar for the use of allocate the date and time to post different thing about your company in different social media. Moreover, the content of your post has to be relevant to the topics and events that has newsworthiness. Once there are breaking news comes out which are related to your company, you could give your own opinion or idea about this news therefore you can become a part of the conversation.
Besides that, we should have a social media marketing playbook which included audience profile, event concepts, promotional events, content themes and most importantly is the plan for crisis management. You have to make sure to tailor strategies that are unique to each of your social media channels. Lastly, you have to reanalyse your new media plan on a regular basis. For example, if there’s something in your plan is not working, you have to switch it up or do testing to determine what the better responds from target audience is.
Thanks for spending your precious time reading on my blog post, hope this little tips could help you in future. Stay turned for more of my blog post! Have a good day =)
